{"id":43523,"date":"2025-04-17T10:59:14","date_gmt":"2025-04-17T13:59:14","guid":{"rendered":"https:\/\/tiproject.online\/index.php\/2025\/04\/17\/temu-e-shein-cortam-anuncios-digitais-nos-eua-conforme-tarifas-minam-remessas-baratas-da-china-mostram-dados\/"},"modified":"2025-04-17T10:59:14","modified_gmt":"2025-04-17T13:59:14","slug":"temu-e-shein-cortam-anuncios-digitais-nos-eua-conforme-tarifas-minam-remessas-baratas-da-china-mostram-dados","status":"publish","type":"post","link":"https:\/\/tiproject.online\/index.php\/2025\/04\/17\/temu-e-shein-cortam-anuncios-digitais-nos-eua-conforme-tarifas-minam-remessas-baratas-da-china-mostram-dados\/","title":{"rendered":"Temu e Shein cortam an\u00fancios digitais nos EUA conforme tarifas minam remessas baratas da China, mostram dados"},"content":{"rendered":"<p><\/p>\n<div data-v-232111b4=\"\" data-v-0413e3c7=\"\"><!----><\/p>\n<p class=\"bullet mt-0\" data-v-232111b4=\"\">O\u00a0decreto do presidente dos EUA, Donald Trump, no in\u00edcio deste m\u00eas, amea\u00e7a esse neg\u00f3cio. A partir de 2 de maio, mercadorias avaliadas em menos de US$800 enviadas da China e de Hong Kong n\u00e3o estar\u00e3o mais isentas de tarifas.<\/p>\n<p class=\"bullet\" data-v-232111b4=\"\">Temu e Shein planejam aumentar os pre\u00e7os dos produtos na pr\u00f3xima semana, pois a remo\u00e7\u00e3o da isen\u00e7\u00e3o aumenta os custos para as empresas. E elas est\u00e3o cortando os gastos com an\u00fancios na maioria das plataformas, de acordo com duas empresas de marketing digital que medem investimento em an\u00fancios.<\/p>\n<p class=\"bullet\" data-v-232111b4=\"\">A m\u00e9dia di\u00e1ria de gastos com an\u00fancios da Temu nos EUA no Facebook, Instagram, TikTok, Snap, X e YouTube caiu 31% entre 31 de mar\u00e7o e 13 de abril em compara\u00e7\u00e3o com os 30 dias anteriores, segundo a Sensor Tower, que monitora esses gastos.<\/p>\n<p class=\"bullet\" data-v-232111b4=\"\">A m\u00e9dia di\u00e1ria de gastos com an\u00fancios da Shein nos EUA no Facebook, Instagram, TikTok, YouTube e Pinterest caiu 19% no mesmo per\u00edodo.<\/p>\n<p><!----><\/p>\n<p class=\"bullet\" data-v-232111b4=\"\">A Temu tamb\u00e9m reduziu drasticamente os an\u00fancios no Google Shopping desde 12 de abril, ap\u00f3s um aumento significativo no primeiro trimestre, disse Mark Ballard, diretor de pesquisa de marketing digital da Tinuiti.<\/p>\n<p><!----><\/p>\n<p class=\"bullet\" data-v-232111b4=\"\">A Meta n\u00e3o quis comentar. Google, Shein e Temu n\u00e3o estavam imediatamente dispon\u00edveis para comentar. <\/p>\n<p><!----><!----><\/div>\n<p><script>!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function() {n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js'); fbq('init', '1425099884432564'); fbq('track', 'PageView', { content_name: 'Temu e Shein cortam an\u00fancios digitais nos EUA conforme tarifas minam remessas baratas da China, mostram dados', content_ids: [13703,81917], is_closed: false, });<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O\u00a0decreto do presidente dos EUA, Donald Trump, no in\u00edcio deste m\u00eas, amea\u00e7a esse neg\u00f3cio. A partir de 2 de maio, mercadorias avaliadas em menos de US$800 enviadas da China e de Hong Kong n\u00e3o estar\u00e3o mais isentas de tarifas. Temu e Shein planejam aumentar os pre\u00e7os dos produtos na pr\u00f3xima semana, pois a remo\u00e7\u00e3o da isen\u00e7\u00e3o aumenta os custos para as empresas. E elas est\u00e3o cortando os gastos com an\u00fancios na maioria das plataformas, de acordo com duas empresas de marketing digital que medem investimento em an\u00fancios. A m\u00e9dia di\u00e1ria de gastos com an\u00fancios da Temu nos EUA no Facebook, Instagram, TikTok, Snap, X e YouTube caiu 31% entre 31 de mar\u00e7o e 13 de abril em compara\u00e7\u00e3o com os 30 dias anteriores, segundo a Sensor Tower, que monitora esses gastos. A m\u00e9dia di\u00e1ria de gastos com an\u00fancios da Shein nos EUA no Facebook, Instagram, TikTok, YouTube e Pinterest caiu 19% no mesmo per\u00edodo. A Temu tamb\u00e9m reduziu drasticamente os an\u00fancios no Google Shopping desde 12 de abril, ap\u00f3s um aumento significativo no primeiro trimestre, disse Mark Ballard, diretor de pesquisa de marketing digital da Tinuiti. A Meta n\u00e3o quis comentar. Google, Shein e Temu n\u00e3o estavam imediatamente dispon\u00edveis para comentar.<\/p>\n","protected":false},"author":1,"featured_media":43524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-43523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"O decreto do presidente dos EUA, Donald Trump, no in\u00edcio deste m\u00eas, amea\u00e7a esse neg\u00f3cio. 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